Each of the brachos of Malchuyos, Zichronos, and Shofaros transform the meaning of that bracha’s theme from the beginning of the bracha through its end. In Malchuyos the transformation takes place from Aleinu to Al Kein, In Zichrinis it takes place from the introductory paragraph to the quotation of the psukim, and in Shofaros it takes place with the final paragraph and verse. This shiur is by Rabbi Menachem Schrader, Founding Director of the OU’s Jewish Learning Initiative on Campus (JLIC). the shiur was delivered as a conference call with OU-JLIC Rabbis and Educators from over 20 college campuses.